The first Google+ Hangout from the Presidency of the Republic was held on 18 January this year, the online chat in which the president shared with a select group of countrymen among them  Mariana Pajón, winner of the second Olympic gold medal in the history of the country, Ivan Luna, electronics engineer pioneer in Latin America in the development of satellites, and of course Luis Felipe Avella, CEO of Factory Quinoa, considered by Unreasonable Institute as one of the 40 companies that can change the world.

The intervention of Luis Felipe Quinoasure about the find from 18:40

The unique benefits of quinoa are related to its high nutritional value. Due to the high content of essential amino acids in its protein, quinoa is considered the only plant food that provides all essential amino acids, which are extremely close to human nutrition standards established by the FAO.

A key feature of quinoa is that the grain, leaves and inflorescences are all sources of high quality protein. The nutritional quality of the grain is important due to its protein content and quality. Quinoa is rich in lysine and the sulfur amino acids, while cereal proteins are deficient in these amino acids.

The year 2013 has been declared “The International Year of the Quinoa” (IYQ), recognizing the Andean indigenous peoples, who have maintained, controlled, protected and preserved quinoa as food for present and future generations thanks to their traditional knowledge and practices of living well in harmony with mother earth and nature.

Quinoa is recognized and accepted around the world as a natural food resource with high nutritive value of Andean origin becoming a high quality food for health and food security, for present and future generations.

Source: Quinoa: An ancient crop to contribute to world food security. FAO. July 2011.

“During my pregnancy and lactation I consumed Quinoasure on regular basis. Samuel, my son, also takes it since he was 6 months old. Now, he is 18 months old and is incredible how the pediatricians get surprised for its outstanding health and development”

- Yaddy Carranza, Mother. Bogota – Colombia.

The distributing community includes people and organizations that go beyond being Quinoasure ® dealers. They support the rescue of Quinoa’s ancestral culture and recognize the added value in nutrition; health and inclusive business that Quinoasure® represents as the best initiative contribute to sustainability, peace and equity in Colombia.

They are people and organizations who accept the terms of negotiation in order to ensure a fair price for the consuming community and feedback the transforming community to maintain the Colombian fair trade chain.

“I definitely love Quinoasure, as a pediatrician I recommend it a year ago to all the mothers of my patients and I use it every day on my breakfast”
- Dr. Luis Hernando Murcia, Master in Medical and Alternative Medicine and Pediatrics Emphasis. Bogotá, Colombia.

Finally they revalidate the effort made by the producing community and recognizes that Factoria Quinoa is the best place to work and bring wealth to the world.

As a plant operator I am pleased to say that I have found many advantages of working in Factoria Quinoa:
- Security: I have 35 months of continuous work in the processing plant.
- Economic stability: I could handle my income without interruption.
- Opportunity to show my ability, to be part of a team and develop an advanced process in manufacturing 100% natural products.
- Personal and familiar satisfaction: performing work with conviction, I feel satisfied and this is reflected in the attitude of my family to the company, with effort and desire for the growth of all members of Factoria Quinoa”

Eduardo Patiño – Plant operator, Duitama, Boyacá. Colombia.

“Since we started working with Factoria Quinoa we are happy, we have the collaboration of technicians and experts that are permanently visiting and advising our crop, they are friendly people who make us feel good, and improve the quality of our fields. We expect the company to continue and grow so we can continue planting quinoa, and the arrangement we have gives us the security to plant and know that the purchase of our quinoa is secure, and the best thing is that there are no intermediaries.”

Carmen Villota, Vereda de Nariño del municipio de Ospina. Colombia.

• Nutrition and Health: We work towards improving nutrition and health in our consuming community. According to FAO: Quinoa is considered the only plan food that provides all essential amino acids, which are extremely close to human nutrition standards.

• Fair Trade: We act ethically and responsibly, aligning each of our decisions with our mission to maximize the benefits for all who are part of our fair trade chain. We retribute the effort made by the producing community, value and respect each one of our cooperators, we offer the best selling business to our distributors and work to achieve a fair price for the largest possible number of consumers that can benefit from our products.

• Ecology and Sustainability: quinoa crops do not need pesticides or chemical fertilizers, and improve soil and water quality; In addition, they are excellent oxygen releasers into the atmosphere.

• Innovation: In our family, we worry constantly to develop the best products with the most added value possible to our consuming community, which is why Factoria Quinoa has developed Quinoasure® which has increased from 68% to 82% the percentage of proteins absorption, compared with quinoa grain or its products.